About the Project
After the success of A’ja Wilson’s MV3 tee and ahead of the Super Bowl LIX (59), Nike tapped 14th And Market to help their top female signature athletes break through — tasking us with delivering powerful tee designs that would help transform them from stars into icons. Each built around her unique story.
Powered by a launch campaign starring Ego Nwodim, loved by fans, athletes, and streetwear heads alike. The “So Win” collection was more than merch; it was a notice to the world: Women don’t just win, they do it their way.
