About the Project
Nike Basketball wanted to announce the 2025 NIL Class in a way that emphasized the athletes voices and personalities, while positioning the brand as one that celebrates and elevates athletes at all levels of their career.
We knew this announcement couldn’t just be a ‘welcome to the family’ moment. It needed to show that these elite talents understood the weight of the moment. That they have no other choice but to kill.
14th And Market produced a series of social videos, Show + Kill, that flipped the classic “Show & Tell” on its head.
